Vendor Central intelligence
Pricing and buy-box tracking, true per-SKU margins, chargeback disputes, playbooks for every program, and an Amazonian who answers anything. Vendor Central buries the answers — HENRY puts them in one place, in plain English.
Free while in beta · no login or API key needed.
Margin waterfall
32oz Insulated Bottle
$184,600
Monthly revenue, sample portfolio
$35,400
Net contribution after every deduction
19.2%
Blended margin, net PPM basis
3
SKUs quietly losing money
01 — One workspace
Today the job means Vendor Central reports, help-page archaeology, and emails that take days. HENRY pulls it into one workspace: live pricing and buy-box data, true net PPM per ASIN, playbooks for every program, and answers on demand.
Paste your catalog. See who holds the buy box, which ASINs have no featured offer, 30/60-day price lows, and anything swinging past ±5%. Export to CSV.
A live digest of the Amazon updates that slip past you, plus a curated library of how-tos: FNSKU labels, Subscribe & Save, Climate Pledge, ungating, chargeback disputes.
A chat grounded in the playbooks and checked against current published guidance via live search. Send a photo of a label and HENRY flags what's missing.
02 — Answers
These are real questions vendors send their vendor manager, then wait days on. HENRY answers 112 of them instantly, each grounded in Amazon's published guidance.
How do I get Amazon to approve my wholesale cost increase?
Why are all my cost increase requests automatically rejected?
How often can I request cost increases, and what's the approval timeline?
How do I calculate my true contribution profit (CP) on Amazon?
Why is my Amazon profitability lower than expected despite high sales volume?
What's the difference between gross margin and net PPM (pure profit per unit)?
Why is Amazon charging me for shortage claims when I shipped the correct quantity?
How do I dispute a shortage claim or chargeback?
What documentation do I need to prove what I actually shipped?
Why does Amazon suddenly stop ordering my product with no explanation?
What does 'CRAP status' (Can't Realize A Profit) mean, and can I get out of it?
How do I forecast Amazon's purchase orders when they're unpredictable?
What should I prepare for my Annual Vendor Negotiation (AVN)?
How do I propose new terms or discounts to Amazon?
What leverage do I have in negotiations if Amazon controls pricing?
Should I sell on Vendor Central (1P) or Seller Central (3P)?
What's the difference between Vendor Central and Seller Central economics?
Can I run a hybrid model with some products on 1P and others on 3P?
03 — How it works
i.
Paste your ASINs. No integration, no login, nothing to install.
ii.
Buy-box losses, suppressed offers, and price risk surface at a glance.
iii.
Plain-English, account-specific guidance, grounded in Amazon's published rules.